Few automotive brands have cemented themselves into popular culture more firmly than Volkswagen. Volkswagen has created some of the most famous vehicles throughout the history of automobiles. In fact, the history of Volkswagen is arguably intertwined with the history of the automotive industry itself. When it was first introduced, Volkswagen was a game-changer, and it continues to be to this day! Keep reading for an overview of the Volkswagen auto brand!
When automobiles were first introduced into the German market, only the wealthiest individuals could afford them, especially after the financial hits following World War I. This divide in automobile adoption was only furthered by the majority of German automakers focusing on creating luxury vehicles. The common people of Germany lacked an automobile of their own. The German Labour Front of the current German government at the time recognized this issue, and so began to work on creating more affordable and available automobiles. Thus, Volkswagen was founded in 1937.
Following the end of World War II, the future of the Volkswagen Company seemed unclear. When no other automotive brand agreed to purchase the Volkswagen brand, Heinz Nordhoff helped take over the operation of the company. Volkswagen soon began to flourish again, a symbol of the recovering economy in West Germany.
Volkswagen vehicles were not only popular in Germany, but in the Americas as well. Models like the Beetle and the Golf soon became icons of the automotive scene across the United States. Following this, Volkswagen began to secure a more stable operation in the United States. That operation has grown into one of the most popular brands in the country today!
Volkswagen has experienced its fair share of uncertain moments throughout the years. However, it has always recovered and rebounded to become much stronger than before. Volkswagen started out as a brand for the people. It continues that mission to this very day.
Experience the culmination of all this history with a new Volkswagen Jetta, Beetle or Passat today at Gossett VW Covington Pike. Our dealership offers a wide selection of new VW cars, in addition to plenty of used cars in a variety of makes and models. In need of a tune up? We can help you with that too! Gossett’s expert service department will help you keep your car in top shape for years to come. For more information, browse our website or give us a call at (901) 255-6266. We proudly serve the areas of Cordova, West Memphis, Millington and Bartlett.